“How To Get Leads Using Facebook”
Everyone in business seems to be using Facebook to try and get more leads and sales but fail miserably. Facebook isn't a new media with different rules, it's just another media.
To attract new leads and gain more sales using Facebook, the same lead generation principles apply.
You must offer the prospects something of value, for free, to entice them to opt in and give you their contact information. Then you must nurture the lead towards your end goal, which is usually a sale.
Here are 8 ways you can attract leads into your sales funnel using Facebook.
Guides.
Develop a guide with useful information that will help your target audience. Create a list of the most common questions you are asked by your prospects, then simply write the answers.
Step by Step Blueprint.
Show examples of how to solve the prospects problems. Give the basics but not all the answers. You still want them to pay you to do it, you just show them what they need to do in the blue print.
Write an Ebook.
This is my go-to for lead generation. An e-book can be a report. Some people think of an e-book as a real book, which is fine, but in this case you don't want to give away a novel. Keep it short and to the point. Give away good information that the reader can use, but keep it broad enough that they will want your help.
Offer a gift certificate.
This is an easy way to build up your data base. Offer a gift certificate or discount coupon that can only be claimed on your Facebook page. This way you can track the results and leads directly from Facebook rather than having the same offer in other areas as well.
These can be a bit labour intensive and harder to test because of the time it takes to make them, but they are a great tool for engaging leads and providing real value. Solve a common problem your customers face in the video series and you will place yourself as the expert.
Another tool that will instantly help your prospects, is by giving them a checklist they can use to solve their problem. It can have a series of questions on it to be answered, can be an info graphic, a tick list or a process chart. As long as it details the steps to be taken to perform a task which will help your prospect.
This is another great way to quickly build your data base. By offering free registration to your webinar and targeting it to your ideal customer, you will have warm prospects that are telling you they are interested in what you have to offer. Now you just need to provide good content and you will have new customers.
Contests run properly can give your ad free publicity by being shared around Facebook by the contestants. Of course the prize needs to be sufficient enough that people are going to enter and you have to actually award someone as the winner. If done correctly this strategy can launch a new business into an instant profitable one.
If any of these ideas has got your marketing brain working and you would like more help and motivation, fill in your details below and we will give you our free marketing strategies report instantly and each week send you a timely email about how to grow your business with lead generation tactics and strategies.
